#BCM110: Representation and Interpretation


This week’s topic is Representation and Interpretation of texts.

For this week, we will be learning how to decode images using Semiotic theory.



Simple Explanation – Signs, Signifers, Signified

Semiotics Explained

How images can cause controversy – what meanings might this image have for different audiences?

Ideology Explained


Equinox Campaign – an example of a complex image


This week’s blogging assignment:

-Locate an example of a complex image

-Discuss the denotation (what is there) and the connotation (what it means)

-Is it possible to read this image in more than one way?

Recommended reading – Semiotics for beginners