This week’s topic is Representation and Interpretation of texts.
For this week, we will be learning how to decode images using Semiotic theory.
Simple Explanation – Signs, Signifers, Signified
John Oliver – Arbitrary Sign Trump
Bells The Reader Commercial
How images can cause controversy – what meanings might this image have for different audiences?
ACTIVITY: In pairs, interpret one of these images as a practice for this week’s blog post:
This week’s blogging assignment:
-Locate an example of a complex image
-Discuss the denotation (what is there) and the connotation (what it means)
-Is it possible to read this image in more than one way?
Recommended reading – Semiotics for beginners
Welcome to your first BCM110 tutorial
Unpacking Media Effects Theory: What does media ‘do’ to audiences, rather than what does the audience do with media?
This episode of The Simpsons (where Marge crusades against cartoon violence) is a good example of a satirical rendering of a serious social issue blamed on the media .
This week’s reading is ’10 things wrong with the Media Effects Model’ by David Gauntlett. You can find this on the BCM 110 Moodle site under Week 2.