Unpacking Media Effects Theory: What does media ‘do’ to audiences, rather than what does the audience do with media?
This episode of The Simpsons (where Marge crusades against cartoon violence) is a good example of a satirical rendering of a serious media issue. This is an example of a media text you could discuss in your own blogs.
This week’s reading is ’10 things wrong with the Media Effects Model’ by David Gauntlett. You can find this on the BCM 110 Moodle site under Week 2.
Topic for blog post this week: Describe a time when you were part of a media audience. How did the experience make you feel? What was useful or pleasurable about this experience? Were there any negatives?
Link to Tutorial Slides
Another source which may be useful to you: how violent media (video games) are blamed for real violence.
Ghost Audience – Heath Harris Under CCBY-NC-SA 2.0
Hagerstrand’s three human constraints… and carpool karaoke with FLOTUS
- Capability (can I get there?)
- Coupling (can I get there at the right time?)
- Authority (am I allowed there?)
Hagerstrand’s Time Geography: http://escholarship.org/uc/item/2t75b8sj#page-1
Further reading: Jancovich, M. (2011) “Time, Scheduling and Cinema Going”. Media International Australia. No 139: p 88-95.
Audience participation at cult cinema events is counter to the typical discourse on cinema viewing:
The end of cinema?
or the evolution of the ‘cinema event’?
Cinema as a consumption of place (see Hubbard, 2003) – Gold class, boutique cinemas.
Consider the consumption of space this week, as we ask you to plan and attend the cinema – how did Hagerstrand’s constraints come into play?