CST120: Reading the beach

‘Byron Bay Beach’ by Rob Deutscher Under License CCBY2.0

 

Focus Questions:

– what is the significance of the beach to Australian identity?
– what do you understand by the ‘symbolic meaning’ of the beach?
– what does Fiske mean when he says the beach is a text?
– how do we ‘read’ the beach?
– According to Fiske what is the difference between nature, and the natural?

 

https://www.nfsa.gov.au/collection/curated/australians-beach

http://www.abc.net.au/news/2013-12-26/hoskin-australias-love-affair-with-the-jewel-sea/5169356

http://www.smh.com.au/entertainment/art-and-design/australians-at-play-20151223-glu1g9.html

 

#BCM110: Representation and Interpretation

b13MagrittePipe

This week’s topic is Representation and Interpretation of texts.

For this week, we will be learning how to decode images using Semiotic theory.

 

semiotics_1

Simple Explanation – Signs, Signifers, Signified

Semiotics Explained

How images can cause controversy – what meanings might this image have for different audiences?

Ideology Explained

Equinox-2016-Ad-Campaign2

Equinox Campaign – an example of a complex image

 

This week’s blogging assignment:

-Locate an example of a complex image

-Discuss the denotation (what is there) and the connotation (what it means)

-Is it possible to read this image in more than one way?

Recommended reading – Semiotics for beginners