This week’s topic is Representation and Interpretation of texts.
For this week, we will be learning how to decode images using Semiotic theory.
How images can cause controversy – what meanings might this image have for different audiences?
ACTIVITY: In pairs, interpret one of these images as a practice for this week’s blog post:
This week’s blogging assignment:
-Locate an example of a complex image
-Discuss the denotation (what is there) and the connotation (what it means)
-Is it possible to read this image in more than one way?
Recommended reading – Semiotics for beginners
Unpacking Media Effects Theory: What does media ‘do’ to audiences, rather than what does the audience do with media?
This episode of The Simpsons (where Marge crusades against cartoon violence) is a good example of a satirical rendering of a serious social issue blamed on the media .
This week’s reading is ’10 things wrong with the Media Effects Model’ by David Gauntlett. You can find this on the BCM 110 Moodle site under Week 2.
HAVE A LOOK AT THIS CARTOON – what do you think it is trying to say/critique?
Self censorship: most powerful?
WATCH Waleed Aly present on Free Speech
Australia – we don’t actually have a bill of rights that protects free speech – key difference from America – so a bit of a grey area, since we do not have specific legislation to protect!!
Free Speech after Charlie Hebdo:
Hagerstrand’s three human constraints… and carpool karaoke with FLOTUS
Hagerstrand’s Time Geography: http://escholarship.org/uc/item/2t75b8sj#page-1
Further reading: Jancovich, M. (2011) “Time, Scheduling and Cinema Going”. Media International Australia. No 139: p 88-95.
Audience participation at cult cinema events is counter to the typical discourse on cinema viewing:
The end of cinema?
or the evolution of the ‘cinema event’?
Cinema as a consumption of place (see Hubbard, 2003) – Gold class, boutique cinemas.
Consider the consumption of space this week, as we ask you to plan and attend the cinema – how did Hagerstrand’s constraints come into play?
If time (or in your own time) Watch this – Riz Ahmed makes the link between representation, and information.
Have a look at: https://mediabiasfactcheck.com/about/
Where do you get your information from?
Do you trust it?
Peer Feedback on Case Studies – some useful links:
ACTIVITY – REPRESENTATION.
As I mentioned in the lecture, this week, Netflix has started the #FirsttimeIsawMe hashtag as a way to promote their series Dear White People.
Christopher Bell TED talk on female superhero merchandise.
What are your thoughts on this in relation to representation?
Do you think there is a responsibility of companies to represent characters equally?
TIPS ON PEER TEACHING
The main things I would suggest
Additional sources for this week’s tutorial:
The course is centred around two aims:
To examine strategies and campaigns to address global inequalities in media and information flows; and
To explore the rights and responsibilities of global media citizenship through case studies of media regulation, and citizens’ media initiatives.
It is a good idea to keep coming back to these ideas, and refer back to them as a touchstone throughout the semester, as you write your case studies, and plan out your activities for peer teaching. Ask yourself – how do the examples you have chosen relate back to these aims?
The digital divide – Broadband access in India. Watch this:
What did you learn from this?
How might it relate to the issue of the ‘digital divide’?
Have a look at this report on digital inclusion in Australia.