This week’s topic is Representation and Interpretation of texts.
For this week, we will be learning how to decode images using Semiotic theory.
Simple Explanation – Signs, Signifers, Signified
John Oliver – Arbitrary Sign Trump
How images can cause controversy – what meanings might this image have for different audiences?
ACTIVITY: In pairs, interpret one of these images as a practice for this week’s blog post:
This week’s blogging assignment:
-Locate an example of a complex image
-Discuss the denotation (what is there) and the connotation (what it means)
-Is it possible to read this image in more than one way?
Recommended reading – Semiotics for beginners
Welcome to your first BCM110 tutorial
Unpacking Media Effects Theory: What does media ‘do’ to audiences, rather than what does the audience do with media?
This episode of The Simpsons (where Marge crusades against cartoon violence) is a good example of a satirical rendering of a serious social issue blamed on the media .
This week’s reading is ’10 things wrong with the Media Effects Model’ by David Gauntlett. You can find this on the BCM 110 Moodle site under Week 2.
HAVE A LOOK AT THIS CARTOON – what do you think it is trying to say/critique?
Self censorship: most powerful?
Free Speech:
WATCH Waleed Aly present on Free Speech
Australia – we don’t actually have a bill of rights that protects free speech – key difference from America – so a bit of a grey area, since we do not have specific legislation to protect!!
Free Speech after Charlie Hebdo:
Hagerstrand’s three human constraints… and carpool karaoke with FLOTUS
Hagerstrand’s Time Geography: http://escholarship.org/uc/item/2t75b8sj#page-1
Further reading: Jancovich, M. (2011) “Time, Scheduling and Cinema Going”. Media International Australia. No 139: p 88-95.
http://journals.sagepub.com/doi/abs/10.1177/1329878X1113900112
Cinema spaces
Audience participation at cult cinema events is counter to the typical discourse on cinema viewing:
The end of cinema?
or the evolution of the ‘cinema event’?
Cinema as a consumption of place (see Hubbard, 2003) – Gold class, boutique cinemas.
Consider the consumption of space this week, as we ask you to plan and attend the cinema – how did Hagerstrand’s constraints come into play?
If time (or in your own time) Watch this – Riz Ahmed makes the link between representation, and information.
Have a look at: https://mediabiasfactcheck.com/about/
Where do you get your information from?
Do you trust it?
Peer Feedback on Case Studies – some useful links:
Strategies to enhance peer feedback
Guidelines for students – peer review
Tutorials:
ACTIVITY – REPRESENTATION.
As I mentioned in the lecture, this week, Netflix has started the #FirsttimeIsawMe hashtag as a way to promote their series Dear White People.
Watch this.
http://mashable.com/2017/08/01/netflix-dwp-firsttimeisawme/#FQgt7yH9xkq1
WATCH:
Christopher Bell TED talk on female superhero merchandise.
What are your thoughts on this in relation to representation?
Do you think there is a responsibility of companies to represent characters equally?
https://www.ted.com/talks/christopher_bell_bring_on_the_female_superheroes#t-2078
TIPS ON PEER TEACHING
The main things I would suggest
http://www.otago.ac.nz/hedc/staff/tutor/start/
WATCH:
https://ablconnect.harvard.edu/group-cooperative-learning-students-classroom-leaders
Additional sources for this week’s tutorial:
http://www.seevibes.com/en/tv-audience-measurement-for-dummies-tv-ratings-101/
Click to access Frigo_MIT-MEL_SocialTV.pdf
(from 2.55)
The course is centred around two aims:
To examine strategies and campaigns to address global inequalities in media and information flows; and
To explore the rights and responsibilities of global media citizenship through case studies of media regulation, and citizens’ media initiatives.
It is a good idea to keep coming back to these ideas, and refer back to them as a touchstone throughout the semester, as you write your case studies, and plan out your activities for peer teaching. Ask yourself – how do the examples you have chosen relate back to these aims?
The digital divide – Broadband access in India. Watch this:
What did you learn from this?
How might it relate to the issue of the ‘digital divide’?
Have a look at this report on digital inclusion in Australia.