#BCM110: The Media Industries and Ownership

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This week we will be examining Media Ownership.

1. Media ownership in Australia is extremely concentrated (this explains the situation in 2013) – a more updated version here discussing recent changes to legislation in Australia, impacting ownership.

2. Fears about media ownership being concentrated in the hands of the few can be traced back to the 1930’s and Hitler’s use of propaganda

3. In modern society there is an additional cause of anxiety for democratic societies – anyone with an internet connection and/or a camera can make and spread propaganda, which is then picked up and spread through mainstream media channels.

4. Look at these images of headlines from The Daily Telegraph (owned by News Corp/Murdoch) – what ideologies are present?

sundaytelegraph-20130901-350           kick_this_mob_out








5. There are also issues regarding the moral conduct of the media –  News of the World Scandal


Blog post for the week:

Your blog topic for this week is all about media ownership and why it matters.

Who ‘owns’ and/or ‘controls’ the media you use to access your ‘news’?Why does this matter?

What trust do you have in your news sources?

Or taking what you now know about media ownership:

Does Beyonce matter? 


Recommended Reading: (log in to UOW library for access) McCutcheon and Pusey Media Moguls or Moneymen?


Resources on this week’s academic skills:

Critical thinking and writing

Giving peer feedback 


#BCM110: Representation and Interpretation


This week’s topic is Representation and Interpretation of texts.

For this week, we will be learning how to decode images using Semiotic theory.



Simple Explanation – Signs, Signifers, Signified



How images can cause controversy – what meanings might this image have for different audiences?

Ideology Explained


Equinox Campaign – an example of a complex image


ACTIVITY: In pairs, interpret one of these images as a practice for this week’s blog post:

This week’s blogging assignment:

-Locate an example of a complex image

-Discuss the denotation (what is there) and the connotation (what it means)

-Is it possible to read this image in more than one way?

Recommended reading – Semiotics for beginners

Time management and procrastination

The attention span myth? 

Time management and procrastination – these apps could help

#BCM 110: Media Audiences



Unpacking Media Effects Theory: What does media ‘do’ to audiences, rather than what does the audience do with media?

This episode of The Simpsons (where Marge crusades against cartoon violence) is a good example of a satirical rendering of a serious media issue. This is an example of a media text you could discuss in your own blogs.

This week’s reading is ’10 things wrong with the Media Effects Model’ by David Gauntlett. You can find this on the BCM 110 Moodle site under Week 2.

Topic for blog post this week: Describe a time when you were part of a media audience. How did the experience make you feel? What was useful or pleasurable about this experience? Were there any negatives?

Link to Tutorial Slides

Another source which may be useful to you:  how violent media (video games) are blamed for real violence.

BCM 332: Censorship at Home

HAVE A LOOK AT THIS CARTOON – what do you think it is trying to say/critique?


Self censorship: most powerful?

Free Speech:

WATCH Waleed Aly present on Free Speech


Australia – we don’t actually have a bill of rights that protects free speech – key difference from America – so a bit of a grey area, since we do not have specific legislation to protect!!


Free Speech after Charlie Hebdo:


#BCM241: Cinemas – Strangers in Public


Ghost Audience – Heath Harris Under CCBY-NC-SA 2.0

Hagerstrand’s three human constraints… and carpool karaoke with FLOTUS

  • Capability (can I get there?)
  • Coupling (can I get there at the right time?)
  • Authority (am I allowed there?)

Hagerstrand’s Time Geography: http://escholarship.org/uc/item/2t75b8sj#page-1

Further reading: Jancovich, M. (2011) “Time, Scheduling and Cinema Going”. Media International Australia. No 139: p 88-95.


Cinema spaces

Audience participation at cult cinema events is counter to the typical discourse on cinema viewing:

The end of cinema?


or the evolution of the ‘cinema event’?

Cinema as a consumption of place (see Hubbard, 2003) – Gold class, boutique cinemas.

Consider the consumption of space this week, as we ask you to plan and attend the cinema – how did Hagerstrand’s constraints come into play?

BCM289: Intercultural TV Audiences







Some other examples:




Academic sources of use:

Cultural proximity, and cultural discounts as indicators of audience enjoyment? Cultural Proximity in TV entertainment

Intercultural Audience enjoyment

#BCM241: Locating the networked home


Source: Funniestmemes.com

Ideas about ‘home’ are changing – connectivity.

Alone…but together?

Changes to traditional family life…

WATCH: http://time.com/38219/south-korea-food-blogger/

MORE on mukbang (if you are interested):



What is being promoted:

Versus: most people’s reality/experience with telcos:



Kath’s award winning floral design: ‘Waiting for Telstra: an absurdist piece’ S2E5

Screen Shot 2016-08-17 at 11.47.40 AM

#waitingforTelstra : Kath’s floral design madness still in the popular discourse around the waiting experience



Activity and – 1st BLOG POST THIS WEEK:

Try to return to your previous interview subject and ask:

-find out how the internet is changing practices and spaces

– what kind of internet access is there (if any?) what kind/how many devices? What kind of data plans? Is there access to the NBN?

-if no internet, why? Personal choice, or difficulty accessing (either the internet, or perhaps lack of affordability of devices?)

THEN: compare this to the themes you uncovered from your TV interviews – any overlap?

Here’s a sample of ‘best practice’ from last year: https://igoogledthisname.wordpress.com/2016/08/22/the-blue-pill-leads-to-a-short-movie-but-an-enjoyable-life/




The final blog that you will submit next week. This should be a proposal for your final digital storytelling assignment: think about what interests you in relation to media, audience, and place? and how might you present this?

*We are expecting you to be ethically bound by the MEAA Journalist Code of Ethics, available on Moodle*

Responsible Blogging: