Welcome to your first BCM110 tutorial

Unpacking Media Effects Theory: What does media ‘do’ to audiences, rather than what does the audience do with media?

This episode of The Simpsons (where Marge crusades against cartoon violence) is a good example of a satirical rendering of a serious social issue blamed on the media .

This week’s reading is ’10 things wrong with the Media Effects Model’ by David Gauntlett. You can find this on the BCM 110 Moodle site under Week 2.