Welcome to BCM110 tutorials

Ralph

Welcome to your first BCM110 tutorial

Unpacking Media Effects Theory: What does media ‘do’ to audiences, rather than what does the audience do with media?

itchy-and-scratchy-and-marge1

This episode of The Simpsons (where Marge crusades against cartoon violence) is a good example of a satirical rendering of a serious social issue blamed on the media .

This week’s reading is ’10 things wrong with the Media Effects Model’ by David Gauntlett. You can find this on the BCM 110 Moodle site under Week 2.

#BCM241: Media Audiences and Ethnography

TVHuffingtonPost
Image: Donald Iain Smith via Huffington Post

Additional sources for this week’s tutorial:

http://www.seevibes.com/en/tv-audience-measurement-for-dummies-tv-ratings-101/

http://web.mit.edu/comm-forum/mit7/papers/Frigo_MIT-MEL_SocialTV.pdf

https://theconversation.com/dumpster-diving-for-dinner-do-you-have-what-it-takes-to-eat-freegan-food-37117

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