#BCM241: Media Audiences and Ethnography


Image: Donald Iain Smith via Huffington Post

Additional sources for this week’s tutorial:




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#BCM110: Introduction to Group Presentations


Try not to be this group 🙂


This week we will be starting group presentations.

Check out our Moodle site for some more useful resources on giving presentations.


And…. what not to do:

Group presentation on 1 media issue that you have researched, including the following:

-An overview of the issue and why it’s of significance

-An account of how the issue has been addressed with appropriate examples drawn from a range of media sources

-A discussion of what has been included or overlooked in the media presentation of this issue and how this might be addressed in theory or practice (Assignment 2: Group Presentation Sheet, Moodle).

So  – what do we mean by a media issue? Something happening in the media (coverage) or something the media is doing (trends) … or something else?


Which media issue? How to choose?

– Could either work from choosing the topic that most interested you? Or something that’s happening in the media that you have followed with interest?

Weekly topics:

-media effects and anxieties about these

-content analysis and cultivation theories

-reading images – representation- semiotics-connotations

-ideology and interpretation

-ownership and control of the media

-the role of the mediated public sphere

-the NEXT WEEK: concept of the moral panic

#BCM110: The Media Theory Toolbox and the Public Sphere

What do Big Brother and Q and A have in common?

Both are examples of a ‘Mediated Public Sphere’, which McKee (2004) defines as: ‘a metaphor for thinking about how individuals come together to exchange idea, information and feelings about what matters to them in a liberal society’.

A chapter on the public sphere and social media – Twitter and Democracy: A new public sphere? Christian Fuchs.


Suggested reading: Questions and Answers or More Confusion?

McKee, Alan (2004) The Public Sphere: an Introduction. Port Melbourne, Victoria: Cambridge.


This week’s blog post: Find an example of a popular media text (magazine; TV show; film; social media) presenting an issue

  • How might this media text contribute to debate in the ‘public sphere’?


In class:

What issues are presented in these examples? What other issues might these examples raise?

Where (what media form) did you find debate?
Zayn leaves 1D – fan reaction

I’ll Ride With You:

Bring Them Here – Australia’s refugee policy

Safe Schools Policy debate

Change the Date – Australia Day