Welcome to BCM110 tutorials


Welcome to your first BCM110 tutorial

Unpacking Media Effects Theory: What does media ‘do’ to audiences, rather than what does the audience do with media?


This episode of The Simpsons (where Marge crusades against cartoon violence) is a good example of a satirical rendering of a serious social issue blamed on the media .

This week’s reading is ’10 things wrong with the Media Effects Model’ by David Gauntlett. You can find this on the BCM 110 Moodle site under Week 2.

#BCM241: Media Audiences and Ethnography

Image: Donald Iain Smith via Huffington Post

Additional sources for this week’s tutorial:


Click to access Frigo_MIT-MEL_SocialTV.pdf


(from 2.55)