#BCM110: Representation and Interpretation


This week’s topic is Representation and Interpretation of texts.

For this week, we will be learning how to decode images using Semiotic theory.



Simple Explanation – Signs, Signifers, Signified



How images can cause controversy – what meanings might this image have for different audiences?

Ideology Explained


Equinox Campaign – an example of a complex image


ACTIVITY: In pairs, interpret one of these images as a practice for this week’s blog post:

This week’s blogging assignment:

-Locate an example of a complex image

-Discuss the denotation (what is there) and the connotation (what it means)

-Is it possible to read this image in more than one way?

Recommended reading – Semiotics for beginners

Time management and procrastination

The attention span myth? 

Time management and procrastination – these apps could help