#BCM 110: Media Audiences


Unpacking Media Effects Theory: What does media ‘do’ to audiences, rather than what does the audience do with media?

This episode of The Simpsons (where Marge crusades against cartoon violence) is a good example of a satirical rendering of a serious media issue. This is an example of a media text you could discuss in your own blogs.

This week’s reading is ’10 things wrong with the Media Effects Model’ by David Gauntlett. You can find this on the BCM 110 Moodle site under Week 2.

Topic for blog post this week: What are the current issue involving people and their use of the media?

How does (if it does) the history of media audience research help us make sense of this?


Another source which may be useful to you:  how violent media (video games) are blamed for real violence.